Highlighting and contouring accentuates your best features and gives your skin a gorgeous bronze glow. Although having a face full of zebra stripes can be intimidating, it’s actually pretty simple and makes a huge difference! Follow along and see for yourself how easy it is to create a beautifully refined face with these simple contouring techniques. What you’ll need: Angled brush Concealer brush Large Kabuki brush Sponge beauty blender Lighter than skin tone ... View the Post

It’s suddenly spring and we’re looking to brighten up our daily makeup routine to feel fresh-faced and vibrant. One of the easiest ways to transform your overall look with minimal time and resources is to switch up your lip color. This spring we’re sharing some of our favorite bright hues to make you look and feel brighter and more vibrant. Here are some of the hottest lip color selections available this spring and summer that are absolute must-haves for our makeup bags. 1. Best Tangy ... View the Post

Did you know that your skin reflects your entire lifestyle? If you live a healthy life, your skin will most likely be fresh and smooth. On the other hand, if you eat badly and don't properly care for yourself, your skin will show that too. That's why it is so crucial to take special care of it. This year has brought many innovative makeup trends, with a heavy emphasis on natural and no-makeup looks. [hidden_block][offer] By learning the proper tips and tricks, you too can achieve ... View the Post

During this past year, a new trend has emerged in beauty: the bold lip. While red lipstick has always been a classic, other colors have been less prevalent (and definitely more muted) in years past. Now, all that is changing. And orange is one of the top colors gaining popularity. From high end designers to major celebrities, everyone seems to be wearing an orange lip color this spring. Although my first thought was that it would look drastic and scary (think Halloween), orange has really ... View the Post

Here at Poise & Purpose we see new beauty, health, and fashion trends come and go all the time. Some we would probably try (and do) and others we stay far, far away from! Either way, they’re out there and they are odd. Lately, there is one trend that has stuck around long after Halloween, and that’s why this trend is this week’s Wacky Trend Wednesday. Introducing: Glow in the Dark Makeup [hidden_block] Having such a bizarre (in my opinion) trend stick around longer then Halloween ... View the Post

I used to be clueless when it came to makeup application. I would wake up every morning, wash my face and then get ready to apply my “mask” for the day. I certainly had the basics for makeup application but I often wondered, am I using the right makeup brushes to achieve the best look for myself? Every time I went to a makeup counter, I used to get so intimidated by all of the options of makeup brushes that exist! [hidden_block] Do I really need a different brush for each piece of makeup? ... View the Post